Virtual (VR) and augmented reality (AR) offer creative solutions for multiple sectors, and the hotel industry is no exception.
Thanks to these technologies, potential customers can enjoy a more immersive experience, which ends up being translated into results.
And, according to various studies, up to 67% of users rate positively the hotels that allow them to preview their stays virtually.
Preview your room in 360º thanks to virtual reality.
It is common for hotel companies to display photographs of their different rooms on their website.
However, static images are not always able to faithfully convey the characteristics of the room.
This circumstance can cause the rooms not to meet the expectations of the guests, and suppose a negative experience.
Virtual reality offers the perfect solution for this problem
Thanks to VR, users can “visit” their room and see it in 360 degrees.
This solution offers many more advantages than static image galleries.
On the one hand, the potential buyer can get a much more realistic idea of how his room will be.
You can move through it and see with great detail the characteristics of it.
In addition, users tend to value positively the immersive and technological experiences offered by virtual reality.
The potential of VR to increase ROI has already been demonstrated in other sectors.
On the other hand, these types of tools also improve the perception of the brand towards users, since they conceive it as a modern, technological and innovative brand.
Therefore, the use of virtual reality in the hotel sector increases user confidence, offers immersive experiences and improves brand perception.
Virtual reality glasses hotel
Augmented reality in hotels. How to get the most out of a room.
Augmented reality also offers creative solutions for the hotel sector.
Although virtual reality has great potential to generate reservations, augmented reality stands out by improving the guest experience once it is already in your room.
Through augmented reality, hotels can interact with markers located in the room to generate audiovisual resources and obtain a unique experience.
Similarly, hotels can use these augmented reality markers to offer tourist information to their guests, the services offered by the hotel, information on public transport, etc.
These types of content are relatively simple and inexpensive to produce, improve the brand image and offer immersive experiences to users.
Marriott Hotels, an example of innovation
The Marriott Hotels chain is an example of innovation within the hotel sector.
Already in 2015 they launched VRoom Service for their hotels in New York and London.
Through this service, guests can request virtual reality glasses to their room.
With these glasses, users can interact with special postcards that generate immersive experiences in VR.
The same hotel chain launched in 2017 another virtual reality application called VPViewer.
This product, more focused on the organization of events, was launched at the Marriott hotels in Europe, Africa and the Middle East.
Thanks to this tool, users can visualize the spaces for events in 360º, the plans of the event and the different notes and comments made by the event organizing team.
At the beginning of 2018 they published Marriott Marquis ’VTX.